Friday, 18 November 2011

Trying Times Reveals The Depth Of Our Character

The last 6 months have been a laser-beam-string of escalating challenges, culminating to key successive breakthroughs.

I am homered to share from the depths of my heart a key 'win' I have had the privilege of watching.

Bradley relaxing at home

Bradley.  My brother Brad inspires me…and for that matter, should inspire all of Canada (K, I know I am bragging).  Here I find a man of pure modesty. Humility that seeks to come under and inquire, learn and think.
Brad has been the backbone (legs, arms, neck and feet) of B&R Custom for 11 years.  My business partner who 'looked after the floor' led our lowly machine shop to become what it is so far today: a powerhouse AS 9100 Aerospace Machine Shop.

Brad uses his hands to create

As if this was not enough, he recently set up an incredibly complex tire processing plant (our new company) where we take whole tires and turn it into amazing quality crumb rubber.  Every person who has toured the plant was unable to believe Brad, at the meager age of 31 could figure out, assemble and produce such incredible results.  Our key bank lender praised our efforts as remarkable. 

We just worked on a massive shredder project where our machine shop re-designed and built the shredder wheels and knives (a part of our system).  The project was an incredible success!


Our project will work: Brad did not give up.

My inspiration did not come from Brads success, but from his response to failure after failure.  Brad had hundreds of setbacks over the last 6 months trying to get a complex processing facility to function.  The pressure and weight of taking the risk to borrow, then turn that into a turn-key operation was seen in his step almost daily.  I saw the weight of the setbacks on his face and in his eyes.  Many times he called me in frustration saying, "how do I know what I don't know?".  He was exasperated and many times defeated  by the overwhelming circumstances.  In a 'robot like fashion', he picked himself up and drove into work each day determined to learn, adapt and understand.  Bradley, your perseverance through adversity marks you. It goes before you and declares, "I will not give up!".  You have stayed in the game and overcome.  Your successes are well deserved.  Since you will never boast about yourself, it's only fair for Canada to know that it's guys like you who represent a part of what makes our country strong.  God bless you my friend and brother.

We make crumb rubber from tires! Lots of uses!

Experts say, "Your competition spent 5x as much to be able to produce what you are doing!" Cheers Brad.

I encourage you today, when you go through challenges, refuse to give up.  Keep thinking, learning and fighting for solutions that advance you and your loved ones.  Failure does not define us; declare it today.


  1. i fount their site... very interesting!!! well done guys!!!

  2. Enough to make a mother cry. Thanks for being such incredible workers, fathers, husbands,children,grandchildren, and friends.



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